Content, at each stage of the funnel, helps navigate the flow of your leads. It needs to be tailored as per the
- Stage of the funnel (TOF, MOF, BOF)
- ICP (Ideal Customer Profile)
- Product use case mapping <> User group
- Buying role of the user in the sales cycle
- Nuances like focus goe, competitors, etc.
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Need help with any of these?
- TOF/MOF/BOF content that connects and converts
- Enablement material that sells with conviction
- Comm. strategy to curb your churn user rate
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My visual representation of funnel-based content
